AEC Buildtech
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AEC Buildtech
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Roofing TRACK 2: Roofing


Michael Gogan

Michael Gogan

Business Development
CompanyCam

Michael Gogan is a Business Development Specialist who partners with contractors and distributors to better document their job sites by getting their pictures and notes into one place. Michael spent nearly a decade teaching middle and high school social studies. Since trading his classroom for the job site, Michael has noted that the teaching is no different, just the students being taught. Michael has attended and presented at Roofing Contractors Association of Texas, Florida Roofing Contractors Association, Chicago’s Rise Conference, and Win The Storm in Las Vegas. Michael holds a BA in education from the University of Nebraska at Kearney.

Using Tech to Your Advantage: Increase ROI Through Photo Documentation

This session will dive in to the world of documentation and look at how technology can be your company's best ally.  It will focus on creating a procedure to ensure that you get what you need documented and then show how you can turn that documentation in to money.  The session will look at how to use photo documentation in your marketing and selling processes.  It will also cover how disputes and insurance claims are much easier to handle with the right pictures at your disposal.  You will leave this session with what you need to put in to place a winning SOP for photo documentation and ideas of how to turn those pictures into dollars.

LEARNING OBJECTIVES:

  1. Analyze and edit your current documentation SOP
  2. Explore and compare different methods for documenting
  3. Produce more leads using photos in your marketing
  4. Identify areas where you are losing money without proper documentation

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